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Personal care brand Nat Habit raises $4M in a Series A funding round

Personal care brand Nat Habit raises $4M in a Series A funding round
Personal care brand Nat Habit raises $4M in a Series A funding round

Nat Habit, an Indian personal care company that uses FRESH natural, preservative-free, as well as chemical-free products, has reportedly received $4 million in Series A funding. Fireside Ventures, a consumer-brands-focused firm, led the round, with current investors joining aboard. A few of the early angel investors were also given exits as part of the round.

The latest funding will be used to speed-up expansion, increase the portfolio, extend channel footprint, and invest in advertising, technology, and talent recruitment. Dipanjan Basu of Fireside Ventures will join the Nat Habit board of directors.

Nat Habit was formed in 2019 and was previously funded by VC companies Whiteboard Capital, Surge Ventures (Sequoia), and several renowned FMCG angel investors, including CEOs of Snapdeal, Spencer, Paperboat, Yogabar. and Epigamia. Since then, the company has grown more than 30x in merely a year.

FRESH seeks to re-invent the personal care space by offering products that are 100% natural, preservative-free, and chemical-free. Nat Habit blends Ayurveda with current technology to create high-quality products that do not include any chemicals.

Nat Habit had previously raised $2 million in seed finance. It has now grown to include 200+ SKUs of skin, hair, and baby care products, as well as a strong supply network that allows it to deliver fresh items to every region of the nation. The company sells directly through its website and through marketplaces like Flipkart, Amazon, Meesho, and Tata Cliq.

Gaurav Agarwal, Co-founder of Nat Habit stated that unlike many other businesses that rely solely on marketplaces, Nat Habit was able to establish the brand exclusively through its website with only 10% of revenue flowing from marketplaces.

He further expressed that the company now intends to use marketplaces to fuel the next phase of its expansion. Nat Habit highly emphasizes innovation and has consistently launched many original goods and will continue to introduce cutting-edge solutions to boost the market growth.

Source credit: http://bwdisrupt.businessworld.in/article/Personal-Care-D2C-Brand-Nat-Habit-Secures-4-M-Led-By-Fireside-Ventures/21-04-2022-426078/

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Meghna Singh

An English Literature graduate, Meghna Singh ventured into the profession of content development to incorporate her knack for writing articles across verticals including technology, healthcare, business, and alike for News Origins and RunningAfrica. She has also completed her MBA in Tourism and worked as a content creator in the field of product development.