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BASF-StitchCrew launch Inclusive Beauty Accelerator for entrepreneurs

BASF-StitchCrew launch Inclusive Beauty Accelerator for entrepreneurs

BASF, the leading innovator and supplier of global personal care sector, has reportedly announced that it is collaborating with StitchCrew, an American consulting firm focusing on early-stage entrepreneurs, for the launch of the Inclusive Beauty Accelerator program.

Through the proposed program, next-generation leaders and entrepreneurs will be provided with a learning platform. It would also deliver them business opportunities in the beauty industry to create inclusive and innovative products.

Those participating in the Inclusive Beauty Accelerator will be given the opportunity to present, refine, and scale their business plan of introducing their beauty products in the market that serve the diverse needs of today's and tomorrow's consumers.

Selected entrepreneurs will be given a $10,000 non-dilutive grant and would also receive hands-on coaching from leading executives in beauty and personal care sector. They will also have the opportunity to showcase their products to Consumer Packaged Goods (CPG) investors as well as to the extended networks of BASF and StitchCrew at the end of the initiative.

Marcelo Lu, Senior VP at Care Chemicals North America, a BASF division, stated that the Inclusive Beauty Accelerator shows the group’s commitment to advancing inclusion and diversity in the personal care industry. It would also take the company’s commitment a step further by supporting up and coming inclusive beauty innovators whose products and services can advance the industry.

Lu added that BASF is heavily investing towards research and development to develop new products that can be effective for a diverse range of hair and skin types.

Erika Lucas, co-founder of StitchCrew, expressed the firm’s pride in collaborating with BASF and supporting bold entrepreneurs that will challenge the industry by launching products that will expand inclusion as well as the definition of beauty.

The Inclusive Beauty Accelerator program has been made for early-stage businesses operating in the personal care and beauty industry committed to developing inclusive and innovative products.

Only those applicants that come from an underrepresented background, and/or have 50 percent minority ownership, will be considered in the scheme. Along with that, applicants need to be at least 18 years or older, reside in the USA, and have a physical product that can be sold.

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Meghna Singh

An English Literature graduate, Meghna Singh ventured into the profession of content development to incorporate her knack for writing articles across verticals including technology, healthcare, business, and alike for News Origins and Newsorigins. She has also completed her MBA in Tourism and worked as a content creator in the field of product development.