finance news

Ascenda & Banque Saudi Fransi team up to support JANA Rewards Program

Ascenda & Banque Saudi Fransi team up to support JANA Rewards Program

Global fintech company Ascenda has reportedly partnered with leading Saudi bank Banque Saudi Fransi (BSF) to power JANA Rewards Program.

The loyalty solution will explore the premium customer base of BSF's JANA Rewards Program and untap critical expenditure throughout the banking relationship.

The TransferConnect network of Ascenda, the largest points exchange network in the world, is supporting the new program. This brings over 50 live currency live integrated reward partners to the JANA Rewards Program portfolio of BSF.

TransferConnect is the only global hub linking major merchants and banks. It facilitates the seamless conversion of rewards currency for all the retail customers of BSF.

Furthermore, BSF is using Ascenda's top-class capabilities of customer engagement to deliver customized financial solutions for domestic as well as international customers.

With over 340,000 cards currently in circulation, the new partnership will disrupt the conventional cashback age and provide unmatched consumer choice and value. The new solution will tap into the digitally native consumer base and reinforce the bank’s position as a pioneering issuer of cards in the market.

Mohammed Alsheikh, Banque Saudi Fransi’s Head of Personal Banking Group has stated that the new collaboration with Ascenda supports its overall aim to become the most experience-focused and innovative bank in the region.

Alsheikh added that leveraging Ascenda’s platform will enable the company to cater to future demands and ensure the deliverance of the most efficient solution for the consumer engagement rewards program.

Ascenda Co-Founder and CSO Sebastian Grobys have commented that forward-thinking banks like BSF are seeking to transform their offerings in the era of customization.

For the record, Ascenda offers intuitive, native, and easily deployable rewards solutions that allow banks to develop extensive consumer connections across the overall financial relationship. The company offers services to financial services clients in over 40 markets.

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Meghna Singh

An English Literature graduate, Meghna Singh ventured into the profession of content development to incorporate her knack for writing articles across verticals including technology, healthcare, business, and alike for News Origins and RunningAfrica. She has also completed her MBA in Tourism and worked as a content creator in the field of product development.