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StorySlab secures $2.7M in Armory Square Ventures led funding round

StorySlab secures $2.7M in Armory Square Ventures led funding round

StorySlab, a digital sales enablement tech firm that is based in Syracuse in New York, recently announced that it has secured about $2.7 million in funding in a round led by Armory Square Ventures, accompanied by the participation from TIA Ventures and RiverPark Ventures. TriNet’s as well as non-profit group Upstate Venture Connect’s founder, Martin Babinec, along with the founder of Pinckney Hugo, a marketing services agency were also part of the round as investors.

StorySlab offers enablement tools for sales for sales representatives who had been selling to customers both face-to-face and remotely. The platform-tools also involve conferencing integrations that offer mostly built-in, offline storage of file sharing capabilities and presentation materials and data reporting.

StorySlab founder and CEO, Hans Fuller said that the platform usually eases the flexibility and seamlessness of having a conversation with a client. A salesperson is capable of being more consultative and responsive whether over the web or person as well as capable of keeping the conversation active for the smooth process of the sale.

Fuller further added that the company serves more than 100 clients in a wide range of industries such as machinery, electoral components, consumer products, chemicals and plastics. StorySlab will be expanding across newer industries with new funding. It will be able to scale the marketing team as well as grow its operations.

Armory Square Ventures managing partner and the founder, Somak Chattopadhyay stated that the company looked up the vision of StorySlab as well as the market fit or even the strong product of the firm. Armory Square ventures has about two decades of experience in investing in various B2B SaaS firms as well as supporting their growth. The company believes StorySlab has the potential to turn out to be a market leader within the sales enablement category.

Chattopadhyay will be joining the board of directors of StorySlab through this particular round.


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Nandita Bhardwaj

Nandita holds a management degree with specialization in marketing, and boasts of a short-term experience in the field of recruitment. Following her passion for writing however, she decided to pursue a career in the field of content development. Presently, Nandita pens down news pieces for, spanning the verticals of business, finance, and technology.