Pay-TV operator, Sky, has reportedly entered into an agreement with Amazon.com Inc, for the launch of Amazon Prime Video on its platforms all over Europe. The deal brings Sky’s Sky Ticket and NOW TV apps to the Amazon Fire TV devices.
The CEO of Sky UK and Europe, Stephen van Rooyen, stated that Amazon Prime Video movies and TV shows would sit beside Netflix and Sky Originals along with apps such as BBC iPlayer and Disney+ on the platform, making it convenient for subscribers to gain access to everything that they want in one place.
According to Sky, the agreement will allow UK subscribers to watch each Premier League soccer fixture live for the first time on BT Sport, Sky Sports, and Prime Video without switching devices. Further, Amazon’s Prime Video app will be also be rolled out on Sky’s Sky Q platform in Germany, Britain, Ireland, and Italy, along with NOW TV devices in Italy, Britain, and Ireland.
Already delivering its streaming service via Sky’s competitors, Amazon provides a more closely contentious package to the operators of pay-TV, cite sources. Along with providing its own streaming service, comprising sports programming and entertainment, Amazon also offers over 70 extra paid-for channels from other providers.
Two years ago, Sky had reportedly entered into a collaboration with Netflix, adding the streaming service after years of resistance fearing that it could lead to customers ditching their high-cost TV packages. The company has added Disney+ streaming service, since then, while Netflix is available on TalkTalk, BT, and Virgin Media’s pay-TV services.
For the time being, Sky TV customers will require a separate Amazon Prime service subscription for watching its video content, add sources. For an annual Prime subscription, Amazon charges £79, that is inclusive of access to perks comprising Prime Video and free delivery for products bought on Amazon.co.uk, Amazon Music, and access to thousands of e-books.