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S. Korea: GM Korea to add Tahoe full-size SUV to its lineup next month

S. Korea: GM Korea to add Tahoe full-size SUV to its lineup next month

The South Korean arm of American carmaker General Motors, GM Korea Co., has reportedly announced that it will add the Tahoe full-size SUV to its product range in the country over coming month to address the increased demand for SUVs. The move comes at a time when South Korea is witnessing an extended pandemic as cases continue to rise.

Starting April, GM Korea will supposedly start delivering the Tahoe SUV by Chevrolet to South Korean consumers, allowing Chevrolet to be the first local and imported brand in the country to provide an SUV lineup that spans the mini to extra-large models.

The Tahoe SUV features seven airbags, a 10-speed automatic transmission, and a 6.2-liter gasoline engine. It costs between ₩93 million and ₩94 million (US$76,000 to US$77,000).

GM Korea stated that it had secured hundreds of pre-bookings for the latest 5.4-meter-long vehicle, which will compete in the South Korean market with the likes of Ford Motor Co.'s Expedition SUV.

To further improve sales, GM wants to launch the GMC Sierra pickup vehicle in South Korea this year as well.

Chevrolet, Buick, Cadillac, and GMC are the four brands that the Detroit-based carmaker makes and distributes globally. The company’s Cadillac and Chevrolet models are already available in South Korea.

In Asia's fourth-largest economy, GM Korea offers both locally produced and imported cars using a two-track brand strategy.

Among GM Korea's locally built models are the Spark minicar, the Trailblazer, the Malibu sedan, and Trax SUVs. Meanwhile, among the company’s imported models are vehicles like the Bolt all-electric car, the Colorado pickup, and the Equinox, as well as Traverse SUVs.

At present, the Chevrolet brand now sells the majority of cars in South Korea.

According to the announcement, the expanded SUV selection will enable GM Korea to proactively respond to its Korean consumers' diversified needs for leisure and outdoor activities, such as camping, kayaking, yachting, and caravanning.

By 2025, the business expects to release several electric vehicles, along with an upgraded Bolt electric utility vehicle and Bolt EV, both of which will be available to users in the second quarter.

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Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including News Origins, spanning the sectors of business, finance, and technology.