NetEase plans the launch of a new game to speed up its overseas growth

NetEase plans the launch of a new game to speed up its overseas growth

NetEase, China-based Internet technology firm, is reportedly preparing a launch of a major game, “Naraka: Bladepoint”. By releasing this new game, the company plans to bolster its international expansion activities as competition with existing competitor Tencent and newcomer ByteDance heats up.

For the record, “Naraka: Bladepoint” is a 60-person action battle royale-style videogame in which players strive to be the last player remaining.

Speculations have it that the new videogame “Naraka: Bladepoint” is targeting gaming lovers on a worldwide scale. Furthermore, through this novel launch NetEase plans to generate 50% of its gaming income from the international market in the future, up from approximately 10% today.

According to reliable reports, Hu Zhipeng, Vice President of NetEase and one of the top leaders in the internet giant's video games division, set out the firm's objectives for expanding revenue overseas. Moreover, he also addressed the company’s mission of entering into new markets, such as cloud and console gaming.

The international growth effort comes at a time when Chinese officials are examining the country's technological behemoths and fears of a further crackdown on the gaming industry are growing.

NetEase is considering utilizing renowned brands or intellectual property (IP) to reach out to international players. Games based on J.K. Rowling's "Harry Potter" series and J.R.R. Tolkien's epic "The Lord of the Rings" are being developed by the Hangzhou-based firm.

NetEase's foreign growth has not been as aggressive as Tencent's so far. The latter has pursued a strategy of purchasing big gaming firms, such as Riot Games, as well as holding interests in a number of smaller studios.

In 2019, NetEase started testing its own cloud-gaming services, and “Naraka: Bladepoint” is one of them. However, Hu stated that the firm is open to collaborating with other cloud gaming platforms in China as well as introducing the game to other companies' platforms throughout the world.

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Sunil Jha

Sunil Jha has been a part of the content industry for close to two years. Having previously worked as a voice over artist and sportswriter, he now focuses on writing articles for, across a slew of topics, ranging from technology to trade and finance. With a business-oriented educational background, Sunil brings forth the expertise of deep-dive research and a strategic approach in his write ups.