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Localised to accelerate global expansion with $6.5Mn investment

Localised to accelerate global expansion with $6.5Mn investment

Localised, a New York-based local-first e-commerce company, has recently raised US$6.5 million from leading entrepreneur, Peter Jones and Ireland and UK’s active business investor, Business Growth Fund (BGF).

For the uninitiated, Localised helps brands go global while being local by producing entirely localized ecommerce sites in the world's leading markets. The company reconsiders and reimagines the way shoppers and brands transact across borders, currencies, languages and cultures.

Dedicated to fashion and lifestyle brands that are seeking to expand globally, the ecommerce websites designed by Localised are built using latest technology that comprises local payments, translation, local sizing, pricing, merchandising, marketing, customer service and more.

With the recent investment from BGF and Peter Jones, Localised will focus on expanding across ecommerce markets like Americas, Europe, Middle East and Asia. It will accelerate its efforts for driving innovations in segments like localised merchandising, global CRM and global pricing syndication, while expanding into newer verticals.

According to a statement, Kris Green, CEO, Localised, said that the with sales increasingly moving online across major markets, brands need to be prepared to serve as many customers as possible. The investment from Peter Jones and BGF will help their firm realize its own growth ambitions and will help it shape the future of how they transact across borders.

As per Peter Jones, Localised is an exciting business with advanced offerings. This new partnership with BGF will see them combine forces to jointly invest in companies with huge prospects as well as use its shared vision to support scaling businesses with advanced networks and expertise.  

Stephen Welton, CEO, BGF, said that Localised has a USP in its market and is aligned brilliantly with its existing portfolio of over 300 companies. BGF is delighted to be working with Peter Jones CBE in supporting Localised along its growth trajectory and accelerating its brand offerings across newer markets.

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Nandita Bhardwaj

Nandita holds a management degree with specialization in marketing, and boasts of a short-term experience in the field of recruitment. Following her passion for writing however, she decided to pursue a career in the field of content development. Presently, Nandita pens down news pieces for, spanning the verticals of business, finance, and technology.