Renowned British luxury vehicles company, Jaguar, has reportedly announced plans to become an all-electric vehicle brand starting 2025 onwards. The initiative is part of a new and bold Reimagine strategy that is designed to effectively revive fortunes of the legacy Jaguar Land Rover brand, commonly known as JLR.
New company CEO, Thierry Bolloré, has supposedly set a target for the British automotive firm, which is owned by Indian automobile manufacturer; Tata Motors group, to establish itself as a zero carbon business by year 2039. This goal includes a significant shift towards electrification.
If all goes to plan, every Jaguar as well as Land Rover model would be offered in all-electric versions by the end of this decade. Bolloré, while announcing the decision, stated that there are presently no plans to shut any of the company’s manufacturing facilities.
All Land Rover and Jaguar models would be fitted with completely electric powertrains, with Jaguar becoming a luxury brand that is electric-only from 2025 onwards. Meanwhile, Land Rover would rollout six electric variants over the next five-year period, with the first completely-electric Land Rover due to be launched in 2024.
Bolloré stated that the company’s comprehensive Reimagine plan was specifically designed to emphasize ‘quality over quantity’, with JLR aiming towards become a supplier of some of the most desirable automobiles for discerning customers.
Bolloré further added that while Jaguar would be transforming into an electric-only enterprise, Land Rover would retain its off-roading legacy and continue its push upmarket. Subsequently, Land Rover and Jaguar would have two separate and unique personalities that are rooted into their rich history, giving customer two distinct options.
According to reports, to help with the planned electric transition, JLR would be using three architectures; a novel pure-BEV platform which would be completely exclusive to Jaguar and two platforms dedicated to Land Rover. Details pertaining to these architectures would be announced at a later date.