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Goliath announces latest licensing deal with industry behemoth Hasbro

Goliath announces latest licensing deal with industry behemoth Hasbro

Goliath, leading game and toymaker has reportedly announced its latest collaboration with industry heavyweight Hasbro Inc. Under the agreement, Goliath Australia & New Zealand will be displaying some of the most popular kids brands of the world in its own popular toys and products.

Such a licensing partnership with a global player like Hasbro is ideal for sports brand Wahu and Goliath is excited to be providing consumers with more brand alternatives in top-quality toys.

Under the licensing accord, Goliath has created a wide range of backyard play, junior swim, and outdoor toys in partnership with Wahu and some of the most popular properties of Hasbro including:

  • Nerf
  • Transformers
  • My Little Pony
  • PJ Masks
  • Peppa Pig
  • Twister
  • Connect 4

Sarah Young, Hasbro Pacific’s Licensing Director stated that the collaboration with Goliath is a great opportunity for the company’s popular brands to expand their presence in water games and outdoor toys produced by Goliath and become part of the Goliath family.

Andrew Lee, the GM of Goliath Australia/New Zealand stated that the company’s goal has been to bring fun to families since the beginning.  Starting with one country and one game, Goliath now assists families all across the world by creating popular and high-quality toys and games. The Hasbro collaboration encourages the company to do more in this regard, said Mr. Lee.

He added that Goliath is delighted to expand its product range by collaborating with companies that have established popular brands over the years. The company is dedicated to encouraging kids towards outdoor games and activities and this motivation has received further impetus with the Hasbro partnership.

Starting late October 2021, the latest Hasbro x Wahu range of products will be available at top retailers including BIG W, Kmart, Target, Catch, Rebel, Mr Toys, Toyworld, and Toymate.

For the record, Goliath was founded by Adi Golad in 1980. It is one of the few family-owned global game and toy companies and distributes a vast array of products including Wahu, Rummikub and Gator Golf, among others .

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Sunil Jha

Sunil Jha has been a part of the content industry for close to two years. Having previously worked as a voice over artist and sportswriter, he now focuses on writing articles for, across a slew of topics, ranging from technology to trade and finance. With a business-oriented educational background, Sunil brings forth the expertise of deep-dive research and a strategic approach in his write ups.