market news

GoDaddy buys identity resolution leader, Neustar’s Registry business

GoDaddy buys identity resolution leader, Neustar’s Registry business

Technology and information services company Neustar, Inc., has reportedly made it to the front page for having announced that it has signed a definitive agreement, with GoDaddy Inc. The agreement entails the sale of the former’s Registry business to GoDaddy.

As per sources familiar with the matter, this sale will provide new avenues for growth and scale to Neustar’s Registry business. Additionally, it will enable the company to execute its mission better – that of enabling trusted connections between people and companies in times that matter most, via services and products powered by its OneID platform.

Utilizing OneID’s  identity intelligence to the hilt, Neustar provides highly enhanced solutions in Security, Communications, Risk, and Marketing. OneID is known to drive solutions that are designed to aid customers in addressing crucial business challenges, right from mitigating fraud and risk, optimizing marketing expenditure effectiveness, to providing protection against cyber security threats and establishing trusted communications.

Charlie Gottdiener, President and Chief Executive Officer, Neustar, has reportedly been quoted to state that the company’s latest agreement is in the best interests of its Registry team, all the employees, its investors, as well as its customers. The transaction will help Neustar concentrate on its Risk, Communications, Marketing, and Security businesses, and will also help the Registry business in continuing as a leader, the help of a strategic partner who can help speed up its growth, Gottdiener further added.

Reportedly, Neustar hired William Blair & Company as its financial advisor for the deal, while Kirkland & Ellis acted as its legal advisor.

The official transaction closure is subject to the applicable regulatory approvals and myriad other customary closing conditions.

For the record, Neustar is a leader in identity resolution and provides data and technology which enables trusted connections between people and companies. The company apparently serves over 8,000 clients globally, inclusive of 60 listed on the Fortune 100.


Source Credits:

About the author

Sunil Jha

Sunil Jha has been a part of the content industry for close to two years. Having previously worked as a voice over artist and sportswriter, he now focuses on writing articles for, across a slew of topics, ranging from technology to trade and finance. With a business-oriented educational background, Sunil brings forth the expertise of deep-dive research and a strategic approach in his write ups.