Facebook to stop live shopping feature from Oct 1st to focus on Reels

Facebook to stop live shopping feature from Oct 1st to focus on Reels

Facebook has recently announced that it is going to shut down the live shopping feature from the 1st of October to focus more on reels.

The social media giant stated that after this time, the users won't be able to arrange or host any new live shopping events on Facebook. Although the users can still use Facebook Live to broadcast live events, they won't be able to make product playlists or tag products in Facebook Live videos.

Following several smaller trials and beta tests, the live stream video shopping feature was made available to the public on Facebook two years ago. The feature was created to provide brands and creators with an interactive way to market products, engage with viewers, and possibly attract new clients.

In a blog post, Facebook mentioned that the users can use Reels and advertise on Facebook as well as Instagram to experiment with reaching and engaging people through video. To facilitate further exploration and deliberation, users can also tag products in Reels on Instagram.

Facebook originally introduced live shopping in 2018 and has been experimenting with methods to make it more user-friendly and was well-liked over the last few years. The company started testing Live Shopping for Creators in November 2021.

Instead of restricting visitors to a single page, the launch allowed creators and businesses to cross-stream on both of their pages.

Meanwhile, Facebook’s rival TikTok has abandoned plans to expand its live e-commerce TikTok Shop drive in the U.S. and other European regions. It appears that outside of Asia, consumer awareness and acceptance of live purchasing are still limited because both Facebook and TikTok are abandoning their live shopping initiatives.

Meanwhile, Instagram’s head Adam Mosseri is temporarily relocating to London after the Meta-owned company received high criticism from prominent influencers over changes to its popular photo-sharing app as it competes for users with Chinese rival TikTok.

Source Credits:

About the author

Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including News Origins, spanning the sectors of business, finance, and technology.