technology

Edtech Creative Galileo raises $7.5M to scale across Southeast Asia

Date: July 22, 2022 Omkar Patwardhan Omkar Patwardhan
Edtech Creative Galileo raises $7.5M to scale across Southeast Asia 
Creative Galileo, an up-and-coming Singapore-based edtech platform for kids, has reportedly raised $7.5 million in a Series A round led by Affirma Capital, East Ventures, Kalaari Capital, and angel investors. The application keeps children interested by adding popular cartoon characters to the learning experience.



According to reports, the newly raised funds will be utilized to scale Creative Galileo across the Southeast Asia region, and also hire local teams in the company's next markets of Indonesia and Vietnam.



The app is currently most popular in India, where it has received approximately seven million downloads.



With the latest investment round, Creative Galileo has now raised over $10 million in total, including the company’s $2.5 million pre-Series A round in October of 2021.



The cartoon character-based early education platform was founded in 2020 by Nikhil Naik and Prerna Jhunjhunwala. It bills itself as Southeast Asia's first-of-its-kind early learning platform designed for children aged three to ten.



As it enters new Southeast Asian markets, Creative Galileo's strategy primarily focuses on localization, particularly for intellectual property and languages. Jhunjhunwala clarified that the technology is modular so it can accommodate character changes and also support local languages, cultural quirks, and curriculum.



Jhunjhunwala stated that the firm is currently engaged in negotiations to get some of the most well-known children's cartoon characters in the target region for the platform. To get its content onto Creative Galileo, it has already inked a contract with the public broadcaster and a leading early education content provider, EBS Korea.



According to Jhunjhunwala, the platform has already started monetizing on a small scale, but right now, its focus lies on scaling. It earns revenue using a freemium business model.



According to Jhunjhunwala, the company spent economically and attained this scale through a product- and content-led strategy. It has a large backup of capital as well as a long runway to the next fundraising because its consumer acquisition cost has been below US two cents.



Source credit: https://techcrunch.com/2022/07/20/southeast-asias-creative-galileo-wants-to-make-learning-fun-with-popular-cartoon-characters/

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Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including News Origins, spanning the sectors of business, finance, and technology.