DealCloud, Inc., a company that provides single-source deal, firm and relationship management solution to capital market businesses, has successfully attained its 100th client for marketing technology solution, Dispatch. With this achievement, DealCloud anticipates an increase in funding and investments in marketing & communications by businesses operating in the capital market spectrum.
Officially announced in 2019, Dispatch centralizes the business development & marketing activities of a capital market firm into a unified platform, further offering landing pages, engagement (opens, clicks, etc.) analytics and custom web forms.
Currently, the platform is being leveraged by DealCloud’s clients in the private equity, fund of funds, family office, lending, placement agent, investment banking, real estate, and venture capital spheres.
Ben Harrison, Chief Revenue Officer, DealCloud, claims that Dispatch has enabled firms to track their marketing activity in tandem with deal execution, business development, and fundraising activities, all using the DealCloud platform. Firms can rely on this technology to create a single source of truth for all relationship intelligence.
As per James Brierley, Senior Business Analyst, Park Square, Dispatch has enabled their firm to link its marketing platform with relationship and deal management system, offering a single, firm-wide point of truth for all its communications. As Dispatch offers employees with analytical insights across fundraising and origination, their firm is now well equipped to focus its time and energy in an impactful way.
Reportedly, investor relations professionals, dealmakers and industry marketers have found it difficult to synthesize the relationship data in a CRM with the one in other, disconnected marketing platforms. As a fix for this issue, Dispatch allows dealmakers to view performance metrics, email campaign activity, and analytics in the DealCloud platform.
The platform also makes it easier for teams of all sizes to gain a full, transparent view of market coverage efforts and provide a better understanding of the ROI from marketing conducts.