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Dacia charts gradual EV roll-out plan to maintain its price advantage

Dacia charts gradual EV roll-out plan to maintain its price advantage

Romanian car manufacturer Automobile Dacia is reportedly planning for a gradual roll-out of electric vehicles, taking a more cautious approach towards electrification and reduction of its CO2 emissions through affordable models rather than expensive SUVs or PHEVs.

In a recent interview, Dacia CEO, Denis Le Vot explained that the brand’s commitment to selling low-cost cars allows it to build more lightweight and efficient vehicles, which also last longer than its competitors, instead of costlier EVs and plug-in hybrids to avoid steep eco fines.

As of now, Dacia’s Spring EV is available for purchase in a few countries and is likely to become available in the UK as well. But apart from that, the budget brand only has plans of adding its first PHEV, which is a new version of its seven-seat Jogger, in 2023.

Le Vot stated that the brand stands for exceptional value by meeting the needs of its customers and not offering anything superfluous.

He gave the example of the firm’s car seats, which instead of being electric with adjustment options, are lighter and much more comfortable as compared to its rivals.

Le Vot stated that by focusing on such details, the brand produces much lighter, and therefore low-emission, cars, which is why it does not need to install costly electrification technology to meet its regulatory requirements.

Citing the example of Jogger, Le Vot pointed out that the model weighs 20 percent lighter than its rivals, which meant that it could be powered by a more efficient engine emitting approximately 10 percent less CO2, as per its official test certification.

Luca de Meo, CEO of Renault Group, the parent company of Dacia, stated last week that while the brand’s lineup in Europe will go all-electric by 2030, Dacia will do the same at the last possible moment.

Le Vot, who wishes to stand apart from the mainstream electrification rush and attract value-conscious buyers, also stated that the company will be ready for electrification when the cost of investing in the technology will be amortized, so as to offer the technology at a lower cost.

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Sunil Jha

Sunil Jha has been a part of the content industry for close to two years. Having previously worked as a voice over artist and sportswriter, he now focuses on writing articles for, across a slew of topics, ranging from technology to trade and finance. With a business-oriented educational background, Sunil brings forth the expertise of deep-dive research and a strategic approach in his write ups.