business news

Business of Fashion: PUMA the world's most sustainable brand for 2022

Business of Fashion: PUMA the world's most sustainable brand for 2022

PUMA, the renowned sports apparel company, has reportedly been named the most sustainable brand in the industry for 2022 by the Business of Fashion publication, which ranked 30 of the largest fashion companies in the sector.

In addition to ranking highly for water & chemicals, workers’ rights, and transparency, PUMA's emissions score has also improved sharply since last year. PUMA scored a 49 out of 100, which is significantly higher than the industry average of 28.

Puma CEO, Bjørn Gulden, stated that the company is overwhelmed by its recognition in the 2022 Business of Fashion Sustainability Index, the company will continue to take more steps toward sustainability by taking this position as an encouragement.

Gulden further added that the company agrees with the report’s conclusion that there is still much work to be done to put the industry in compliance with the Paris Agreement and the United Nations Sustainable Development Goals.

According to PUMA's Forever Better sustainability strategy, the company had reduced its emissions from its own operations and its supply chain between 2017 and 2021, while experiencing strong sales growth at the same time.

The brand managed to lower its emissions by purchasing 100% clean electricity attribute certificates of renewable energy as well as through renewable electricity tariffs, turning the firm's vehicle fleet fully electric, utilizing more sustainable materials, and improving efficiency at the factory.

PUMA also published the list if its Tier 1 suppliers along with a list of the most important Tier 2 and Tier 3 suppliers in order to be more transparent about its supply chain.

With respect to water and chemicals, the brand also published wastewater tests for suppliers with the capability of wet processing while showing improved adherence to wastewater industry standards, like the ZDHC Wastewater Quality Guidelines.

It works with the Fair Labor Association as well as the ILO Better Work Program to improve workers' rights in its supply chain, an issue it first pledged to focus on in its 1993 Code of Conduct. The company openly publishes wage information as well as other indicators of social performance in its annual reports.

Source credit:

About the author

Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including News Origins, spanning the sectors of business, finance, and technology.