On 23rd September, Apple Inc will launch its first online store in India. The launch will coincide with the biggest festival in the country that brings in the largest sales for retailers every year. Presently the iPhone maker sells its products in the country through e-commerce firms like Amazon and Flipkart or third-party vendors.
With over a billion wireless subscribers in India, around one-third of them depend on basic handsets, providing a huge growth projection for the smartphone makers and low-cost labor to manufacture the devices.
Apple assembles a few smartphones, including iPhone 11 in the two south Indian states at Foxconn and Wistron’s plants.
Apple plans to provide customer assistance in Hindi and English through the launch of this store while letting users engrave their Airpods, iPads, and Apple Pencil in English and a few other Indian languages like Gujarati and Hindi.
Apple introduced a virtual fitness service, earlier this week along with a package of all its subscriptions, Apple 1, that focuses on services that are the backbone of the growth strategy of Apple and that address the customers working from home during the on-going pandemic.
Apple’s senior VP of Retail and VP, Deirdre O'Brien expressed that they are proud to expand in India and would do all they can to support the customers in the country. O'Brien stated that they are aware that the users depend on the technology to engage in learning, stay connected and explore their creativity, and by introducing Apple's online store in India, the company is offering customers the best-in-class service during these difficult times.
With the online store, the buyers can customize any Mac before buying and provide discounts on accessories to students and special costs on iPads and Macs along with offering a trade-in program and financing options.