Scribd, an American e-book & audiobook subscription service, has recently created a Perks program, giving its paying subscribers access, at no extra charge, to additional services. The company’s subscribers normally pay $8.99 per month for its services.
The service has been experimenting and embracing with bundling in the last few years, creating various joint offers with Spotify and Hulu as well as The New York Times.
The initial lineup of the program includes MUBI with hand-picked films; FarFaria with illustrated books for children that are read aloud; CONtv + Comics with digital comics and movies; CuriosityStream with series and documentaries; Peak with brain training; TuneIn Premium with podcasts, music, news, and live sports; and Pandora Plus with ad-free podcasts and music.
Many services of this lineup are relatively niche as compared to the previous bundling partners of Scribd. However, these services are normally priced between $2.99 to $10.99 per month, which is a relatively low cost. This will offer an extra incentive to someone who subscribes and signs up for the service, as well as encourage existing customers to continue their subscriptions. The program will also help gain new users & additional revenue.
As per the statement made by Trip Adler, chief executive officer of Scribd, due to the rising number of people across the globe that are following social distancing guidelines, providing access to various entertainment services and programs has become highly significant. The service is also excited to partner with several leading consumer brands to offer a better accessible way for subscribers to ease the process of staying informed, connected, and entertained. Scribd is designed to assist people in exploring the best content in the world. Through the recent launch of the new Scribd Perks platform, the customers can also discover more premium content.