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Peacock to stream new NBCU titles within 45 days of theatrical release

Peacock to stream new NBCU titles within 45 days of theatrical release
Peacock to stream new NBCU titles within 45 days of theatrical release

New Universal Filmed Entertainment Group titles are reportedly set to stream within a shorter timeframe on Peacock following their theatrical release, as part of NBCUniversal’s new windowing strategy. Beginning with the 2022 slate of the studio, new titles will appear exclusively on Peacock, within as few as 45 days after their PVOD and theatrical release.

While the announcement does not indicate plans for additional day-to-day releases on Peacock, such as Halloween Kills released this year, streaming will benefit considerably from new theatrical fare. As of last summer, Peacock, which emerged on the scene in the same timespan as Disney+, had 20 million active monthly users. The company revealed its goal to achieve 30 million to 35 million users over the five years ahead, at an investor day in January 2020.

Newly appointed president of Peacock, Kelly Campbell has reportedly stated that the team at UFEG is an ideal collaborator for the platform. Campbell also spoke of Peacock’s excitement at bringing beloved franchises and blockbuster movies to the streaming platform as early as 45 days following theatrical release, and delivering a steady stream or original, fresh films to Peacock users, throughout the year.

Chief Distribution Officer and Vice Chairman of Universal Filmed Entertainment Group Peter Levinsohn, also commented on the move, stating that by ensuring both theatrical windows and timely streaming debuts for their upcoming slate, the company will be able to meet the needs for major stakeholders. Spanning across the spectrum, these stakeholders include producing partners and filmmakers, to Peacock subscribers and cinemagoers.

For the record, UFEG’s 2022 theatrical slate includes highly anticipated titles like Ticket To Paradise, The 355, Marry Me, The Black Phone, as well as new DreamWorks Animation movies like Downton Abbey: A New Era, The Bad Guys, Michael Bay thriller Ambulance, and Halloween Ends, which is touted as the final installment in the Halloween franchise.

Source Credit: https://deadline.com/2021/12/nbcuniversal-theatrical-window-films-stream-peacock-45-days-1234887914/

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Sunil Jha

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