technology

GM invests $81M to build Cadillac Celestiq luxury electric hatchback

Date: June 17, 2022 Omkar Patwardhan Omkar Patwardhan
GM invests $81M to build Cadillac Celestiq luxury electric hatchback 
General Motors, the American automotive manufacturer, has reportedly announced its plans to invest over $81 million to hand-build the premium electric hatchback, Cadillac Celestiq, at the corporation's Global Technical Center, which serves as the hub of the carmaker's design and engineering activities.



The carmaker announced that the investment will be used to install and buy related equipment so that the Celestiq can be hand-built in Warren, Michigan.



Apart from a few teaser photos released earlier this week, GM has yet to disclose the new EV. Though, based on the information provided by the firm, the EV seems to be all sleek elegance on the outside and highly advanced on the inside.



The Celestiq's roof is anticipated to have ‘four-quadrant, suspended-particle-device smart glass,’ which will allow each passenger to adjust the roof transparency level accordingly.



Additionally, the driver and front passenger can both have access to pillar-to-pillar active privacy freeform display to help limit driver distraction.



The Celestiq will be set up on a site that is not only suitable for incorporating the technical elements but also boards GM's Additive Industrialization Center, where the carmaker established 3D printing.



As per GM, the Celestiq will use over 100 3D-printed components, including cosmetic and structural parts comprised of metal and polymer. It will, like all of GM's EVs, will be constructed on the Ultium platform, which includes the core EV design and batteries seen in the future Chevrolet Silverado, Cadillac Lyriq, and Buick crossovers.



General Motors stated that this will allow a strategic value chain that streamlines and communizes machinery, assembly processes, and tooling, resulting in reduced capital investments as well as efficiency improvements.



The Celestiq is expected to hit the market in 2025, with production beginning in late 2023. The manufacturer claimed that additional pictures of the concept vehicle would be revealed this summer ahead of its premiere at the Los Angeles Auto Show in late July, and that renovations for the Global Technical Center site have already started.



Source credit: https://techcrunch.com/2022/06/15/gm-to-invest-81m-in-hand-building-cadillac-celestiq-ev/

About the author

View All Posts

Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including News Origins, spanning the sectors of business, finance, and technology.