American media measurement & analytics firm, Comscore has recently reported that gaming audiences in the U.S. are getting more engaged in desktop and console gaming compared to other platforms. This growth can be given to increasing number of Americans seeking ways to stay entertained while complying with shelter-in-place norms imposed during the current COVID-19 pandemic.
Reports claim that average aggregate daily UVs (unique visitors) in PC gaming sector has increased by 14% and average user time spent has increased by 17% when compared to post stay at home metrics. Meanwhile, console games saw an +19% increase in average per week engaging, and +6% rise in average active days.
Incidentally, time spent on mobile gaming has also increased in recent years, with mobile gaming engagement levels remaining relatively flat, likely due to consumers spending less time outdoors given to stay at home orders.
PC games that have recorded high demand during the ongoing lockdown include Hearthstone’ and ‘Call of Duty: Modern Warfare’. These games have seen a massive increase in engagement levels, mainly due to the launch of its remastered version.
Whereas ‘Sandbox’ style games like Minecraft and Terraria, which do not have set plots or narratives but instead allow players to be creative in a customizable world, saw rampant boosts in total engagement, suggesting that consumers are spending more time on open-ended games.
Other top games with higher engagement levels include perennial top multiplayer online battle arena (MOBA) games League of Legends and Dota 2, as well as massively multiplayer online role-playing games like World of Warcraft, Overwatch, Counter-Strike: GO, and Fortnite Battle Royale.
Source claims that Comscore will continue to monitor consumers’ engagement and behavior in adapting to this drastically changing lifestyle, and will offer latest updates on its Coronavirus insights hub.