On Wednesday, in an official statement, Juul Labs announced that Kevin Burns has issued his resignation from the post of CEO with immediate effect. Juul then further announced that K.C. Crosthwaite, executive of Altria Group that has 35 percent stake in Jull Labs will be the new CEO of the e-cigarette maker. Burns announced his resignation via a press release in which the former CEO of Juul Labs stated that he still believes in JUUL Labs’s mission to eliminate combustible cigarettes totally while also stating that he is honored to have served the company. As per reports, Jull has agreed to fully comply with the new policy set to be released by the Trump administration while also agreeing upon the government’s draft guidance. Furthermore, the e-cigarette makes also revealed that it would be suspending all print, broadcast and digital product advertising from the US of A. Notably, the timing of Burns’ resignation is rather interesting as he called it quits just a couple of weeks after the administration imposed a ban on flavored e-cigarettes in the U.S. market. Additionally, all e-cigarette products have been slapped with a four-month ban in Massachusetts as Gov. Charlie Baker cited concerns over vaping related lung issues which has affected well over 500 people all across the U.S. The Food & Drug Administration has also reportedly called upon all citizens of Massachusetts to participate and present evidence of connections between seizures and vaping.