technology

Apple appoints ex-Lamborghini veteran to boost its EV ambitions

Date: July 29, 2022 Omkar Patwardhan Omkar Patwardhan
Apple appoints ex-Lamborghini veteran to boost its EV ambitions 
Apple Inc. has reportedly hired a 20-year veteran supercar manufacturer of Automobili Lamborghini S.p.A. to work on the tech company's not-so under-the-wraps electric vehicle program.



According to the LinkedIn profile the executive, Luigi Taraborrell appears to have left Lamborghini in May 2022. For nearly 21 years at the Italian automaker, Taraborrelli has led the development of the company's chassis and vehicle dynamics to greater heights.



Moreover, he worked on several Lamborghini models during his tenure at the company, including the Huracan Coupé, Urus SUV, Performante & Aventador Coupé, among others, as well as contributed to a few limited-edition projects, such as the Lamborghini Sterrato.



The employment of Taraborrelli and a few others in recent months indicates Apple is still devoted to creating an electric vehicle. Of course, the company has given those indications in the past only to lose key personnel or encounter other challenges that put the project in jeopardy.



Since its debut in 2014, Apple's Project Titan, which is arguably the worst-kept secret in Silicon Valley, has experienced ups and downs. The project has experienced numerous delays, and at one point the company even cut the team size in half.



Meanwhile, the multinational tech giant also lost a decent amount of talent. For instance, Ford Motor Company poached Doug Field, the engineering executive of Apple Special Projects, a group that was also working on the Titan automobile project, in September 2021.



Despite losing some highly effective employees, Apple made a few significant appointments and hires in the past year, including choosing Kevin Lynch, one of its top software executives, to lead the project in May 2022.



The tech giant also hired Desi Ujkashevic, a longstanding Ford employee who is known for serving as the global director of safety engineering.



Source Credits:



https://techcrunch.com/2022/07/27/apple-hires-lamborghini-executive-to-help-steer-ev-program/

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Omkar Patwardhan

Omkar Patwardhan started his professional career in the hospitality industry. Having nurtured a deep-sated passion for words however, he found his way into content writing and now pens down articles for numerous websites, including News Origins, spanning the sectors of business, finance, and technology.